SearchCap: Google Right To Be Forgotten Form, Yahoo Search Bar & App Indexing Languages

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google’s New “Right To Be Forgotten” Form Works: An Explainer Google has taken a big step forward in complying with the European Union’s new “Right To Be Forgotten” that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, […] Google App Indexing Now Supports Eight New Language [...]


Google App Indexing Now Supports Eight New Languages

app-indexing-languages Google announced that their App Indexing protocol, the ability for Google to link search results to your mobile apps direct deep content now supports eight new languages. App Indexing lets developers markup their content so that if a searcher has an Android app installed on their phone, and the search result comes up, it would link them to the app's content and not the web page content. This is now supported in English plus Chinese (Traditional), French, German, Italian, Japanese, Brazilian Portuguese, Russian, and Spanish. With this, Google announced several international Android [...]


Search In Pics: Google Patio Remodel, Yahoo Robot Cake & Google Doodle Finalists

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google's Remodeled Patio Area Time Lapse Pictures: Source: Google+ G Handle Google Tote Bag: Source: Google+ Yahoo Robot Cake: Source: Flickr Conference With Google Glass Guest Wifi: Source: Google+ The Google Doodle Finalists 2014: Source: Google+ [...]


Despite Google’s Efforts, Counterfeiters Are Commonplace On AdWords

shutterstock_132430334-prom-dress-fraud Should a company that includes the phrase "don't be evil" in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it "evil" to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant -- for certain product categories, Google's search engine results pages (SERPs) are filled with links to counterfeiters utilizing copyright-infringing photos. Take the product category of [Dresses > Formal Gowns]. A significant percentage of sponsored ads on the SERPs promote the s [...]


Yahoo Search Testing A Fixed Top Search Bar

yahoo-fixed-top-search-bar Ruben Gomez noticed that Yahoo is testing a new user interface for their search results, which sticks the top search bar to the top of the page, no matter how far you scroll down the page. Here is a picture showing the scroll bar midway down the page, but the top search bar stuck at the top: Here is a video of it in action: Ruben explains how you can override your browser settings to try out this new Yahoo experiment yourself. [...]


How Google’s New “Right To Be Forgotten” Form Works: An Explainer

google-eu-featured Google has taken a big step forward in complying with the European Union's new "Right To Be Forgotten" that was established after a court ruling earlier this month. The company has created a new form allowing those in the EU to request takedown of URLs they dislike. Removals will only happen for EU-versions of Google, and there will be disclosure in Google's results when listings are dropped. How The Form Works [caption id="attachment_192887" align="alignright" width="353"] Google's Right To Be Forgotten Form[/caption] You'll find the new form here. It requires people to select one [...]


SearchCap: Google Panda Slap Press Releases, Authorship Gone Again & North Korea Mapping

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Authorship Goes Down Again, Twice In One Week Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google’s search results are sprinkled with them, but now, no search results are showing the authorship rich […] Acquire New Skills & Find Inspiration – Attend the Search Engine [...]


Google Authorship Goes Down Again, Twice In One Week

google-authorship-yes-image-1400675709 Google Authorship is once again down for the count, second time within a one-week period. Authorship is the image you see next to the Google results of those who wrote the article, blog post or news story. Normally, Google's search results are sprinkled with them, but now, no search results are showing the authorship rich snippet. Here is what authorship should look like next to a snippet: Here is what it looks like when Google takes it away. Last week, Thursday at 3:45 p.m. EST, authorship dropped out of the search results. Google fixed the issue within two hours. Now, aut [...]


Acquire New Skills & Find Inspiration – Attend the Search Engine Land Summit

You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing addressing topics that will push your performance to the next level. June 10 in Seattle. Register today! [...]


Did Google Panda 4.0 Go After Press Release Sites?

google-panda-generic-featured Nine days ago when Google released Panda 4.0 -- which aims to filter out "thin" content from top rankings -- we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and checked if they lost any SEO visibility on a large scale since Panda 4.0 hit, and PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google. PRNewsWire.com seems to have shown a significant drop in SEO visibility, dropping ~63% af [...]


Mobile Search Advertising and Call Analytics – Webcast on Tuesday

On Tuesday, June 3rd, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile search advertising. Speakers Jeff Braislin and Tim Graber of Marchex will present "Increasing Mobile Performance Through Advanced Call Analytics." Calls driven from mobile search advertising are on the rise with as much as 70% of mobile search conversions occurring over the phone. Learn how to accurately attribute mobile advertising driven phone calls to the channel, advertisement, and keyword for generating the call, and best practices for driving and measur [...]


8 Reasons Why You Should Register Now for MarTech: The Marketing Tech Conference

martech_570x280 Summer’s unofficially begun. That means August and MarTech: The Marketing Tech Conference are right around the corner. Here are 8 reasons to register today: 1) Actionable program. MarTech sessions will help you: Maximize the value of your marketing technology investment Implement a marketing culture that is responsive, agile and drives business success Recruit and develop people who will create brilliant online experiences for your customers. 2) Accomplished presenters. Conference Chair Scott Brinker and the MarTech advisory board selected speakers based on their expertise a [...]


4 Intangible Benefits Of Content You Shouldn’t Overlook

oreo tweet The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like never before. But, along with tracking valuable content metrics like traffic, downloads and bounce rate, we should remember that content has intangible benefits that should be part of any ROI discussion. The idea that there are intangible benefits that extend beyond those that are measurable is especially true when it comes to content, which has become the way for marketers to reach their audience. Marketing executives are pouring money i [...]


How Google Can Help Enhanced Campaigns Reach Their Potential

Google Enhanced Campaigns It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize. Case in point, the growing consensus seems to be that smartphone cost-per-click has not risen much, if at all, versus desktop CPCs since Enhanced Campaigns were introduced. This concern wasn't well-grounded in the first place, if for no [...]


Google Maps Now Has Driving Directions In North Korea

Google-Maps-icon North Korea Tech reports that Google Maps now has driving directions in North Korea. As the site reports, "North Korea has strict controls on internal movement, a scarcity of private car ownership and almost no internet users." Despite all of that, Google Maps can give those who do have a car and internet access the ability to see directions and traffic via the Google Maps apps or website. Back in January 2013, Google encouraged users to use Google Maps Maker to help them build the roads and mapping. It seems that request worked and now much of North Korea is mapped. Here are some scr [...]


SearchCap: No Google Penguin Update, First Anchor Text & Knowledge Graph AdWords

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No, Google Says There’s Been No Penguin Update This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that […] Mobile SEM Strategy: How Savings.com Increased Mobil [...]


No, Google Says There’s Been No Penguin Update

google-penguin-featured This morning, I noticed a lot of buzz around a possible Google Penguin update. The SEO space was noticing huge changes in the search results from previously penalized sites, many that were impacted by the Google Penguin update. The Google Penguin algorithm targets sites trying to manipulate their search results through link building efforts that they deem as unnatural. This is not the manual actions for unnatural links but rather an algorithm that detects these types of links automatically. A Google spokesperson told us at Search Engine Land, there is no Penguin or other spam efforts goi [...]


Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

mobile-search-featured When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down from marketing to all areas of the business including product development. I spoke with Savings.com head of marketing Seth Barnes about the move to a mobile-first strategy. Barnes said they had been focusing on improving the user ex [...]


Google’s Matt Cutts: One Page With Two Links To Same Page; We Counted The First Link

matt-cutts-two-links-one-page Google's head of search spam Matt Cutts posted a video today answering how does Google handle one page that has two links pointing to the same page. Does it pass PageRank the same way? How does Google handle the anchor text, if the anchor text differs. In short, Mat Cutts said: (1) PageRank flows to each link individually as it would any other link on the page, at least according to the original PageRank document. (2) Anchor text may vary depending on time. Matt said, last time he looked, which was in 2009, they only counted the anchor text from the first link. But he said that may c [...]


Put Big Data To Work To Build Better Search Ads

Bing Ads Ad Copy Variable Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry... all are talking about it and how big data is changing the world. Simply put, the concept of big data reflects our growing ability to collect, store and analyze huge amounts of data. That data comes from all manner of sources – credit card purchases, posts on social media sites, public records, mapping software on mobile phones, search-engine queries, weather sensors – you name it. Everywhere in the world, devices and pe [...]


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