More from Search Engine Land: Page 2

Bing SEO

Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer

Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium’s Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing […]

Google

Google Webmaster Tools To Add JavaScript Debugging Tool

Google has announced on the Google Webmaster Central blog that in the “coming days” they will be releasing a new tool to help debug your site’s JavaScript issues. Specifically, Google is going to show you if they have issues crawling and indexing your site because of JavaScript implementation mistakes. Google said: We have been gradually […]

Google

How SkyBox Satellite Imagery Might Aid Google’s Offline Conversion Tracking

There’s a report this morning that Google is close to buying satellite imaging company SkyBox. The purchase price is put at roughly $1 billion. The deal has yet to be confirmed. The article conjectures that Google wants the company for two potential reasons: More imagery for consumer maps Data for enterprise use cases I’m sure those are accurate assumptions. […]

Content

The New Emphasis On Link Building: What’s Behind It And How To React

There seems to be a fresh interest in link building. Why now? What do the search engines have to say? How should agencies and companies approach link building? Why The New Interest In Link Building? Why are search engine optimizers and agencies more interested in link building again? Because the search engines are getting good […]

Google

RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact

On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and negative way. RetailMeNot was one of the larger sites on […]

Google

Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities

Earlier this week, Google released new updates for Chrome OS devices, including new “hotwording” capabilities. According to the announcement, the “Okay Google” voice search is now available on Chrome’s New Tab Page and Google.com (the US version only). Darrell Etherington reported on TechCrunch that the new “Okay Google” voice search for Chrome works automatically, without […]

Google Analytics

Remove Page Elements For Higher Converting Pages

People often talk about including elements on a page to improve landing page conversions and user experience. I know I’ve personally written a lot on this particular topic. But, did you know that removing page elements can be just as effective at increasing conversions as adding or tweaking elements on a page? Both large and […]

Google

On MetaFilter Being Penalized By Google: An Explainer

MetaFilter is a news and discussion site dating back to the early years of the web. Founded in 1999, it’s attracting attention this week after coming forward about how a Google penalty has severely harmed its business, to the degree of having to let staff go. It serves as a poster child of problems with […]

Apple

Founder: OpenStreetMap Already As Good Or Better Than Google Maps

Steve Coast founded OpenStreetMap (OSM) in the UK in 2004. It’s 10 years old this year. He was inspired by the Wikipedia model and compelled by a lack of available map and location data in the UK at that time. Coast now works for GPS navigation company Telenav, which owns location-based mobile ad network Thinknear. Not long ago […]

Ecommerce

Shopper FOMO – What Is It & Are You Dealing With It Appropriately?

FOMO, or “fear of missing out,” is something that is playing an increasingly significant role in today’s digitally connected world. Wikipedia defines it as follows: Fear of missing out or FOMO is a form of social anxiety — a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment […]

SEO

Don’t Overthink Semantic Markup – 5 Basic Types To Adopt First

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your site won’t move your page 8 rankings to the first page of Google. So, is it really worth implementing? The […]

Google

Google Begins Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm. Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results. But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? […]

Advertising

Bing Ads Editor To Get Several New Targeting Enhancements

Bing Ads is currently piloting several new features for Bing Ads Editor that are planned to roll out in the coming weeks. Here’s a preview of three of the new features. Bulk Location Targeting A new “Targeting” tab will be the hub for users to add location targets and exclusions in bulk. An auto-complete feature […]

SEO

Erik Brynjolfsson, Noted Researcher and NY Times Best-selling Author, Joins MarTech Speaker Lineup

Technology is evolving marketing – and marketing management – at a breakneck pace. Marketers are in a race to understand the opportunities and effectively integrate marketing technology into their strategy and operations. At MarTech: The Marketing Tech Conference, we’ll connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing. Making […]

Google

Bid Simulator Now Available For Google Dynamic Search Ads

If you’re running Dynamic Search ad campaigns in AdWords, you may have noticed the recent addition of the bid simulator tool.  Bid simulator offers estimates of the potential impact bid changes would have on clicks, cost, impressions and more. The bid simulator for Dynamic Search ads is available at the campaign, ad group, auto target […]

Local

Use Products As Pawns To Win The Local SEO Chess Game

In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers typically seek out in local […]

Content

Yahoo Likely To Slip Below 10 Percent Search Share Next Month

When comScore releases its “May 2014 U.S. Search Engine Rankings,” we’re likely to see Yahoo’s market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft’s share was up 0.1 percent and so was Google’s. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo […]

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