SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case follow [...]


Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google

google-street-view-fleet-1343994208 According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case followed 2010 revelations that Street View cars had captured private “payload data." The plaintiff class argues that Google violated federal wiretapping laws when it intercepted their email and other communications during Street Vie [...]


Innovative Marketers, Transformative Technologies: Attend MarTech in Boston, Register Now & Save

martech_570x280 In less than two months, the community of innovators pioneering marketing technology adoption and operations will gather at MarTech: The Marketing Tech Conference in Boston, August 19-20. The MarTech agenda is focused on the rising tide of marketing technology and the people driving implementation – the technologists. Just this week: Harvard Business Review’s July/August issue spotlights The New Marketing Organization, and the topics that we’ll cover at MarTech. The Digital Marketing Salary Guide revealed that chief marketing technologists are now the most in-demand marketing ex [...]


Google: Redirecting A Penalized Site To Penalty Free Site Likely Won’t Negatively Impact The Site

redirect-change-directions-arrows-600 On Friday, Google's John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site -- would it cause my penalty-free site to get a penalty? John Mueller basically said he has never seen a case like this where it ended up hurting the site. He said that Google is usually catches these situations fairly easily. He did add, if you are worried that you can disavow all the [...]


Mobile Calls Are The New Conversions: 7 Tips For SEMs

mobile-conversions-money-shutterstock Are you seeing depressing plateaus, or even declines, in your year-over-year conversion numbers? The fact is that a huge portion of search activity is moving to mobile. Soon, mobile activity will account for over 50% of searches. The problem is that the mobile conversions don't follow the mobile searches. For many SEM accounts, this means that year-over-year conversion volumes may be stagnating, or even look like they are declining. They probably aren't; it's just less trackable as people jump devices in their journey. People grab the device at hand and execute conversions in non-linear [...]


Robots.txt Celebrates 20 Years Of Blocking Search Engines

googlebot-at-the-beach-1403523511 Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos and AltaVista, quickly adopted it; and even 20 years later, all major search engines continue to support it and obey it. Brian Ussery posted on his blog about the 20-year anniversary and documented the most common robots.txt mistakes he has seen [...]


SearchCap: Bing + Twitter, Foursquare Fees & Okay Google

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […] Search In Pics: Google Cardboard, Googl [...]


VIDEO + SLIDESHOW: Local Search at 60+ MPH

tesla in-car local search Every business needs to know what's coming next, whether it's shifting demographics, supply and demand changes or product pricing predictions. What are some of the near--future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a local level? You'll see how changes across other industries will drive change for online marketing. New, cheaper technologies are making it easier than ever before for businesses to reach customers. In this presentation, Duane Forrester examines how this adoption is going to impact your future and why you need to [...]


Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features

bing-twitter-600 Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing's latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets. To find topics currently trending on Twitter via Bing, users can enter a hashtag symbol at the start of a search [...]


Search In Pics: Google Cardboard, GoogleBot At The Beach & Matt Cutts Selfie

In this week's Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google I/O Badges: Source: Google+ Google Cardboard: Source: Google+ Google's Matt Cutts Selfie In Bathroom: Source: Twitter Google Bike At LinkedIn: Source: Google+ GoogleBot At The Beach: Source: Google+ [...]


Use These Tools To See What Entities Are On A Web Page

How to see your webpages like a search engine does Search engines leverage structured data to determine what entities are on your web page. They can also do this using other techniques such as natural language processing (NLP) and machine learning. This article will introduce you to various tools that will help you identify entities on a web page. These tools include: Interesting /Chrome plugins/extensions that enable you to see entities derived from structured data/markup as you surf any web page A fantastic visualization tool for entity graphs which can be run locally on your computer Tools that extract entities on a web page usin [...]


Foursquare To Charge For Local Database — Will Partners Balk?

foursquare-featured According to a report in the Wall Street Journal (WSJ) Foursquare will soon be charging a small number of partners to use its Venue Database. Recently Microsoft and Foursquare agreed to a $15 million investment/licensing deal that brings Foursquare content to Bing search results and Windows Mobile. According to the WSJ article: The New York startup is negotiating with the heaviest users of its data to pay fees or offer services in return, Chief Operating Officer Jeffrey Glueck said. Deals will be reached on an ad-hoc basis with each developer and will affect under 1% of the 63,000 compan [...]


3 Opportunities With Those New Google Shopping Campaigns

(Click to enlarge.) For those who are not necessarily familiar with Google Shopping campaigns -- let's clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using "old PLAs" or new Shopping campaigns. The novelty lies only on the campaign management side of things, including a layering system based of the Google Merchant Center feed directly in AdWords. But in my mind, some of the new Google Shopping features should have a significant impact for both advertisers and end users – here are a couple of initial thoughts. 1. [...]


Google Goes All-In With “OK, Google” Hands-Free Search

google-conversational-search-featured The evolution of voice-controlled search into a virtual personal assistant took another step forward with Google's announcement that all Android-powered devices (KitKat or above) will now respond to the "hotword" OK, Google. Users can initiate a search or control and carry out any function on the device simply by saying "OK, Google" first and then asking the question or stating the command: "Call XYZ . . . open my email": Starting today, you can say “Ok Google” on your Android device whenever the screen is on or your device is charging. If you’re reading your email, browsing the web [...]


WATCH: Microsoft’s Cortana Keynote At SMX Advanced 2014

cortana-600px You're probably pretty familiar already with Siri and Google Now, the personal assistant-type technologies from Apple and Google, respectively. Each has its own approach to the idea of providing information and answering questions without needing a traditional search box and search query. You may be a bit less familiar with Cortana -- she's Microsoft's upcoming take on personal assistant technology, and in many ways, she promises to combine some of the best aspects of Siri and Google Now. There's no need to be unfamiliar any longer. Microsoft's Marcus Ash and Rob Chambers sat down with D [...]


Larry Page On Right To Be Forgotten: “Could Have Arrived At More Practical Place Than Court Ruling”

EU Google Larry Page offered his thoughts on the European court's "Right To Be Forgotten" ruling during an interview at Google's I/O conference this week with New York Times reporter Farhad Manjoo. Page claimed it would have been better if there had been more discussion around the matter. "We could have arrived at a more practical place than a court ruling," said Page. He went on to add that Google is complying with the ruling, and will begin removing links quickly, even though he pointed out that he didn't believe the court's decision was practical. "If you're an aggrieved user, you have to ge [...]


YP Joins Google’s Premier SMB Partner Program

google-adwords-600 YP is the largest of the major U.S. yellow pages publishers (and local search providers), with roughly 4,000 sales and support reps and 575,000 (mostly small business) advertisers. The company has now joined the ranks of the Google AdWords Premier SMB Partner Program. Also on the list are fellow publishers Dex Media, Hearst and hibu, as well as pure play digital agencies such as Yodle and ReachLocal. Google's criteria for joining this program include the following: Large existing customer base of small/medium sized businesses Tele field sales force with the ability to sell Google [...]


Google Beefs Up AdWords Location Extension Reporting And Targeting

google-adwords-local-map-featured Google has rolled out a couple of enhancements for paid search advertisers with brick-and-mortar locations. A new distance report for ads with location extensions show performance broken out by distance from your businesses, ranging from 0.7 miles to over 40 miles. The distance report is located from the Dimensions tab. Separate Settings For Location Extensions Within A Campaign Instead of having every every location extension within a campaign restricted to using the same setting, now location extensions can have different radius settings for targeting and bidding. For example, s [...]


Google Removes Author Photos From Search: Why And What Does It Mean?

Google Removes Author Photos from Search: Why and What It Means The search world was rocked by yesterday's announcement by Google's Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you've personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible "author rank." As someone who has intensely followed, studied, and made use of [...]


SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter […] MarTech: The Marketing Te [...]


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