Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per Acquisition (CPA — what it is, how to calculate it, and how it affects search marketing. This webcast will cover the relationship between CPA, SEO, PPC as well as how to calculate your CPA and how to evaluate conversion rates.
Registration is open at Search Marketing Now. Thanks to Trada for sponsoring this webcast.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.