December’s Battle Of The Search Conferences

It’s mid-November, when WebmasterWorld’s PubCon is traditionally held. But all’s quiet on the Las Vegas front. What’s up? This year, PubCon has moved to December, running head-to-head against Incisive Media’s SES event in Chicago. What’s a search marketer to do?

PubCon’s Brett Tabke has said scheduling issues meant PubCon had to move to December. A convenient excuse for taking on SES? Some think so. Regardless the reason, the two are colliding. PubCon runs December 4-7 in Las Vegas while SES runs December 3-7 in Chicago.

I’ve seen any number of posts over the past few months where people are debating what to do, such as:

I’ve also seen some posts wondering if one show would "kill" the other. The reality, in my experience, is that the audiences of both shows have relatively minor overlap. Brett’s show tends to draw heavily from the huge WebmasterWorld community. It’s almost like a class reunion experience. SES tends to pull heavily from new search marketers who may not have discovered any online forums. I’m sure both shows will have a healthy attendance.

The real challenge is on the speaker front. There’s simply no way for speakers who DO often overlap between the shows to be in both places. PubCon has worked hard to pull in a lot of the "regulars" on the search marketing conference circuit. Among the several keynotes, Pubcon also features having Googler Matt Cutts on the line-up. Of course, SES has a packed schedule of its own and has two posts recently up explaining reasons to attend in general and a guide for first time attendees.

Had your heart set on hitting a show this year and don’t know what to do? My advice is look through the agendas of both shows and head for the one with sessions that seem to be of most interest to you personally or sessions involving speakers you know and like from your online reading.

Whatever you choose, don’t forget — we’ve got our first big three day search marketing conference, SMX West, happening in late February. Here are a few posts about that from us:

Our first SMX London show also happens this week. More about that in the posts below:

Related Topics: Channel: Industry | SEM Industry: Conferences


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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