Designing Analytics Dashboards From Google Webmaster Tools Keyword Data

Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source.

To be clear, the data from Google Webmaster Tools is limited. You can only see your top 2000 terms, your data only goes as far back as 90 days, and the information is related to user interaction with the SERPs rather than with your site.

But, while you can’t use WMT data as a true replacement data source for keywords, you can use it as a proxy.

In my article on Marketing Land today, I share some tips for how you can effectively use WMT to glean keyword insights:

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Analytics | Google | Google: Analytics | Google: Webmaster Central

Sponsored


About The Author: is Director of SEO Operations for Catalyst, a leading search engine marketing firm that delivers digital marketing solutions for Fortune 500 and Fortune 1000 organizations. Spiegel defines the organic search process at Catalyst, creates and enhances the agency’s SEO offerings, and oversees teams of SEO practitioners who deliver strategic counsel and tactical input for SEO initiatives.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide