StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I am hoping to see come from the final report is an objective answer on the most valuable analytics package on the market.

However, you can currently see a lot of data from the interim report.

Related Topics: Channel: Analytics | SEM Tools: Web Analytics

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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