Sign up for our daily recaps of the ever-changing search marketing landscape.
Detailed Comparison & Review Of Web Analytics Software Underway
StoneTemple Consulting is in the process of conducting a 2007 Web Analytics Shootout where they are comparing five different web analytics packages. The software packages included in the comparison are Clicktracks, Google Analytics, IndexTools, Unica Affinium NetInsight, and WebSideStory HX Analytics. Most people have their own preference, but what I am hoping to see come from the final report is an objective answer on the most valuable analytics package on the market.
However, you can currently see a lot of data from the interim report.