More Detailed Reporting Rolling Out For AdWords Flexible Bid Strategies

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions, cost, CPA and conversion rate. By clicking on […]

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Google AdWords better flexible bidding strategy reports

Google has added more detailed reporting on flexible bid strategies.

This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC.

Bid strategy reporting can be found in the Shared Library. Reporting at the strategy level provides a dashboard view of key performance metrics such as  conversions, cost, CPA and conversion rate.

By clicking on the “Edit strategy” button on the report, advertisers can edit the bid strategy from within the reporting interface.

There is also a new “Strategy status” indicator on the dashboard that shows what state the bid strategy is in. “Learning” indicates there is not yet enough data to optimize your bids. “Limited” means changes may need to be made to a bid strategy.

The changes will be available globally over the coming days.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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