http://searchengineland.com/did-wojcicki-create-adsense-11639 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 13:24:43 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://searchengineland.com/did-wojcicki-create-adsense-11639/comment-page-1#comment-3174 Eric Giguere Fri, 06 Jul 2007 14:13:56 +0000 http://searchengineland.com/beta/did-wojcicki-create-adsense-11639.php#comment-3174 I wouldn't really say that AdSense is "not directly connected to AdWords". AdSense is a distribution mechanism for AdWords, after all, and the existence of AdWords is what made AdSense possible in the first place. At the time, AdWords was primarily a set of keyword-targeted text ads. The algorithms described in the AdSense patent (<a href="http://www.uncommonadsense.com" rel="nofollow">see my detailed analysis)</a>, a combination of in-house and acquired technology, let them automatically select relevant ads from the AdWords inventory without human intervention and drastically expanded the reach of their advertising network. This is why I tell AdSense publishers that a rudimentary understanding of how AdWords works is key to their success. I wouldn’t really say that AdSense is “not directly connected to AdWords”. AdSense is a distribution mechanism for AdWords, after all, and the existence of AdWords is what made AdSense possible in the first place. At the time, AdWords was primarily a set of keyword-targeted text ads. The algorithms described in the AdSense patent (see my detailed analysis), a combination of in-house and acquired technology, let them automatically select relevant ads from the AdWords inventory without human intervention and drastically expanded the reach of their advertising network. This is why I tell AdSense publishers that a rudimentary understanding of how AdWords works is key to their success.

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