Digg Releases ‘Newswire’ To Help Promote Breaking Stories
A long time favorite news aggregation site of marketers, Digg has released a new service titled ‘Newswire.’ This new service will help users both find and break upcoming news and is the first time that Digg is showing who ‘buried’ an article since the release of Digg Version 4. Newswire will essentially fast-track an article to the homepage of Digg, but will also give users more power to regulate upcoming stories.
Other features of Newswire include customizable sorting and displays that can be tailored to each user and an in-page update system. The updating system operates much like Twitter in alerting users when new stories have been added.
Digg has been reeling since their ill-fated launch of version 4, but new improvements and a more positive attitude towards their community are steps in the right direction. Digg has traditionally been a favorite site for marketers due to the high visibility, the ability to browse previously popular stories by topic.
The instant updates of social networking sites like Twitter and Facebook have played a part in the downfall of Digg as the turn-around time for articles to become popular has typically been over 12 hours. ‘Newswire’ may give Digg a well-needed upgrade by boosting the freshness of the articles, or may fall flat like other Digg enhancements – only time will tell.
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