Digg To Shut Down Its Toolbar, Unban Domains

SEOs (and probably a lot of others, too) are celebrating with today’s news that Digg will shutter its toolbar and unban all previously banned domains. Digg’s new CEO, Kevin Rose, says the changes will happen with the upcoming relaunch of Digg.com.

The DiggBar launched almost exactly a year ago, and was immediately met with criticism from publishers who didn’t like their content being framed, and from search marketers who pointed out that it robbed sites of credit for inbound links. Digg later changed how the DiggBar works in response to these criticisms, but in his announcement today, Rose says the framing issue is why the DiggBar is dead.

Framing content with an iFrame is bad for the Internet. It causes confusion when bookmarking, breaks w/iFrame busters, and has no ability to communicate with the lower frame (if you browse away from a story, the old digg count still persists). It’s an inconsistent/wonky user experience, and I’m happy to say we are killing it when we launch the new Digg.

As for the unbanning of domains, this has affected the search industry for years. Danny Sullivan has written about the uninformed, negative response that almost any SEO-related article gets on Digg from the so-called bury brigade. Rose’s announcement today makes it clear that all content will be welcome on the new Digg.

Related Topics: Channel: Social | Search Engines: Digg | Search Engines: Social Search Engines | Social Media Marketing | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://sem-group.net/ the_gman

    Well this sounds like an intelligent move on Diggs part. They have been alienating a huge portion of the web for years due to the overall communities hatred for the search marketing industry.

    Digg will still need to do something about the unseen malicious burying practices that occur all too often.

    If they make it publicly seen when someone buries a story (like the way Sphinn does) then this should curtail a lot of the abusive burying practices that occur. Hopefully Kevin Rose and company will consider this as part of their radical site overhaul.

    This will also be nice to have my SEM website unbanned. If this actually happens of course. hehe ;-)

  • http://sem-group.net/ the_gman

    SEOs (and probably a lot of others, too) are celebrating with today’s news that Digg will shutter its toolbar and unban all previously banned domains. Digg’s new CEO, Kevin Rose, says the changes will happen with the upcoming relaunch of Digg.com.

  • http://www.syscomminternational.com syscomm

    Yes, a much needed change. A fresh beginning for Digg!

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