A Dilbert On Search Engine Keyword Research

There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” […]

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seo-geek-dilbertThere was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss.

The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” “junkyyard snack,” and “planned injury.”

When he presents his findings to his colleagues in his office, he gets Topper who responds, “Well, Duh! You could have just asked me.”

I am sure most of you can relate to this.

You can see the full strip over here.

Other Search Related Dilberts


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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