Diller Touting Ask And Centrality Of Local

Dec 20, 2006 at 8:39am ET by Greg Sterling

Barry Diller keeps talking about Ask as the “glue” of his empire and more specifically about the importance of local. Ask and the new AskCity are thus in the hot seat. ClickZ has a piece today about the forthcoming introduction of financial and real estate data into AskCity.

The site quotes Diller from an investor call:

“If you’ve road-tested Ask City, you’ve seen how special it is. The way the information is lined up inside the site is quite powerful. That’s the way it’s going to be all the way through,

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Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

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