• http://www.seobythesea.com Bill Slawski

    Stemming is one possibility, though there may be others. Google came out with a number of patent applications that describe query refinements, including spelling corrections, which would also display of a number of pages in results that go with the refinement. Here’s a snippet from one of those:

    [0042] The method of displaying additional information (e.g., search results 304), about query revisions to help users better understand the revisions can also be used on the main results page 200. This is particularly useful when there is a single very high quality revised query (or a small number of very high quality revisions) such as is the case with revisions that correct spellings. Spell corrected revised queries can be shown on the results page 200, along with additional information such as title, URL, and snippet of the top results to help the user in determining whether or not the spell correction suggestion is a good one.

    There’s a method described in those patent applications, of defining a confidence level for different possible refinements above which it would display a refinement and associated results upon the original results page, and below which it would require someone to click upon the refinement to see results that go with it.

  • Gurtie

    Disclosure really is important, I don’t know anyone, who doesn’t work in search or development, other than people I showed, who knows you can add ‘+’ to a query, and there’s nowhere on that google ‘oper labs’ search which tells you or gives you the chance to change it back from opera. If you hit search a few times it does actually give you the oper search results properly.

    Who’s going to know that though?

    I can’t reproduce this on other searches so perhaps its just a test on a few techies to see how confused people get?

  • http://www.avalancheinternetmarketing.com dangerlarson

    This feature may work well somewhere down the road but there are just too many nouns that G just may not understand.

    I’d say this is going to have some impact on their market share over time unless Google wants to undertake effort to educate their users about the more advanced search features such as using quotes. How many times will someone keep using Google when they are sure they typed in the correct query – don’t see any results – but are sure their topic is not a figment of their imagination.

    Sure, Google will keep all the tech-heads but they aren’t the people clicking on Adwords, either.

  • http://thomascreekconcepts.com/ Tom Hale

    On a tangential note, this adds to my curiosity when it comes to the specifics of broad matching in AdWords. I shy away from broad matching unless I have metrics that indicate otherwise. Simply because you do not know what decisions, as to relevance, are being made by the AdWords AI.

    Count me in the -transparency please- crowd.