This Thursday at Search Marketing Now, Heather Dougherty of Hitwise and Jessica H. Simon of HealthCentral will present a webcast that shows how marketers can discern more about their consumer behavior and sentiment through search. They’ll show how consumer search queries can provide a blueprint for marketers to understand how consumer sentiment evolves over time — which can feed into all levels of marketing strategy.

“Trendspotting: Discovering Consumer Insights Through Search” is free and will start at 1 PM EDT, Thursday August 4. Registration is open at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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