This Thursday at Search Marketing Now, Heather Dougherty of Hitwise and Jessica H. Simon of HealthCentral will present a webcast that shows how marketers can discern more about their consumer behavior and sentiment through search. They’ll show how consumer search queries can provide a blueprint for marketers to understand how consumer sentiment evolves over time — which can feed into all levels of marketing strategy.
“Trendspotting: Discovering Consumer Insights Through Search” is free and will start at 1 PM EDT, Thursday August 4. Registration is open at Search Marketing Now.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.