• http://marketing-blog.catalystemarketing.com/ Linda Buquet

    Hey Myles,

    Great to see you posting and excellent advice. I’ll spread the word on this article.

  • http://www.brightlocal.com Myles Anderson

    Thanks Linda – we appreciate your support as always. You’re a star.

  • http://www.gravytrain.co.uk Matthew

    Great Post – I think this could be a lesson for regular SEO’s too. It’s all too easy in SEO to find an effective method and then milk it for all it’s worth.

    The problem with this, is not only the risk of penalties, but the fact that, by nature any effective SEO technique is likely to be made less effective in future updates. A diverse strategy ensures that the website always has a multlitude of positive ranking signals, but a strategy focusing only on the only most effective strategies could find itself vulnerable to heavy traffic fluctuations.