• mikeott

    You suggested Google/Yahoo should provide a method for advertisers to list prohibited keywords that the optimizer is not allowed to use. Wouldn’t negative matching do just that?

    Also from what I understand they only do this when you’re broad matching a keyword. If you exact match everything this shouldn’t still be happening.

    Google also allows users to opt out.
    https://adwords.google.com/support/bin/answer.py?answer=86319&topic=13738

    Google also provides a search query report where you can see what your terms your ads are showing on.