Doing All The Small Things Right

Many small businesses ask me, ‘how can I get found more online?’ Or, ‘I have a web site but I rank so low that I never get found so I get little traffic’.

So you may expect me to answer:  ”just list your business on Brownbook.net  (the global wiki style directory site that I founded with @daveingram) and you will be fine,” but that’s NOT where I start.

I start like a teacher in a classroom, ‘have you read the Google webmaster guidelines?’ Even as a person fearful of technology, the basics are listed, they clearly explain many areas that are blown out of proportion by some developers and SEO experts. Sitting down with your webmaster and going through them one by one would be time very well spent, it prevents you from making elementary mistakes and highlights areas that you will need to make a decision on, or test out to see which works best.

And there is more; do you subscribe to the Youtube Webmaster Help channel? You may not hear anything for weeks, but then there will be one question that Matt Cutts (from Google) answers that either saves you a fortune in development time or highlights something you are doing that may adversely affect your site.

On the same channel, you also get Matt elaborating on developments or changes and videos like this one covering last year and giving a few hints of what may be happening this year. If you watch this video, you can start at the web developers part, at 8:36 into the video. In this video, he mentions that speed may factor in search for 2010… my betting is that’s a subtle hint saying ‘we are coding speed in to the algorithms right now, so it is coming and will be a factor some time in 2010’… YouTube Preview Image

Then there are posts like this one from Adam Ostrow, Editor-in-Chief at Mashable that keep reminding me that rather than running around trying to find the pot of gold at the bottom of the rainbow, the SEO golden nugget, or the one thing that will catapult your online business presence, doing the small things well will pay dividends time and time again,

With the experience that I have; taking an honest ‘white hat’ approach to SEO and doing all the small things right will make the biggest difference. Having a strategy that you can fit in to your schedule, one that you can keep on-top of, keep active and maintain over time will pay dividends.

Your strategy will certainly include good SEO, it may include elements of social networking like Facebook, but it may not as this takes time to upkeep and the question you really have to ask yourself is; ‘is it really giving value to you customers and potential customers, are you using it well so that your investment of time is being rewarded?’. Listing on business directories may or may not be part of your strategy, but especially with directories, you need to set time aside to upkeep and improve your listing so the search engines get to see that its being updated.

So in summary, don’t lose sight of the basics, set the strategy, have a plan, assign the time, follow the plan and then evaluate the results quarterly or half yearly. Don’t spend all your time looking for the quick fix (the SEO golden nugget), or adopt magpie tendencies where you go for everything new and shiny. Having said that, my next article will be on the impending mobile tidal-wave that is about to hit us. If we thought the web evolved and re-shaped industry quickly in the past 12 years, we haven’t seen anything yet…

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Other | Small Is Beautiful

Sponsored


About The Author: is co-founder of Brownbook.net, a free directory that anyone can edit. Follow Marc on Twitter: http://twitter.com/marc_lyne.

Connect with the author via: Email



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://webinfomktg.com/ webinfomktg

    Great article! I agree that there is no silver bullet to success that many people search for. Understanding the webmaster guidelines is a great place to start. The problem is that many people are not willing to do all of the small things required for improvement, as it can be tedious and time consuming. We live in an instant gratification society.

 

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide