• http://www.seowoman.com/ SEO Woman

    I really, really want to believe you. One of my company’s competitors is doing VERY well in the Google SERPs, and every single category of product they sell is set up on a different subdomain. I have been so tempted to follow their lead, but so far I have resisted the urge.

  • Mitchelle

    If you are trying to use domaining and subdomaining, is there a limit to the number of URLs that you should use before if adversley affects your seo
    efforts? Also, if you have multiple products with their own landing pages, is it a good idea to purchase and redirect several urls for each landing page so that your keywords are targeted?

  • http://www.silvery.com/ Silver

    SEO Woman, keep resisting! Nine-to-one, the competitor sites likely have developed their content and inbound links for each subdomain, and that work alone is likely responsible for the rankings, instead of domained URLs.

    Mitchelle, if you glance at my article again, you should see that I’m stating that subdomaining for the sake of improving rankings in local search results is unnecessary. The answer to your specific question is no, there’s no limit, but you should NOT buy tons of URLs and redirect them all for the sake of keyword rankings! This idea sounds dangerously close to Cloaking, which is something that can get you penalized.

    The basic idea is that for each domain name, you need good quality text content on it which isn’t found on any other sites. Getting sufficient, high-quality links from around the internet to point to each site is good as well. Typically, link-building may be easier to accomplish for a single domain name, so unless you’re going to work to make each site unique and deep enough with content, it may be self-defeating to try to deploy many URLs.

    In the majority of cases, people deploying multiple URLs are looking for a shortcut to better rankings, and the strategy is not going to work by itself.

  • http://www.seo4fun.com/blog/ Halfdeck

    I’ve switched a site from thousands of subdirectories to thousands of subdomains and back to sbudirectories with not much difference in ranking or traffic. In fact, I got a little more traffic from keeping pages in subdirectories.

    Looking at the SERP for answer is often problematic because there are many factors at play.