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DoubleClick Search Solution Center Offers Wealth of Resources for Digital Search Marketers
We are pleased to announce a new resource for digital marketers and search marketers on Search Engine Land, the DoubleClick Search Solution Center.
This new center contains a number of customer success stories told through videos, several white papers and case studies that explore the reasons and ROI of search platforms; a curated news feed with the latest paid search articles from Search Engine Land; and DoubleClick Search’s Twitter feed, for up-to-the-minute conversation about ways to efficiently run campaigns and boost campaign performance.
We invite you to check out all the resources on this page, such as the Featured Asset: Choosing an SEM Platform: Analyze, Ask and Act, and the independent study from Boston Consulting Group titled: Cutting Complexity, Adding Value: Efficiency and Effectiveness in Digital Advertising.