DoubleClick Search Tools To Migrate To Enhanced Campaigns Now Out Of Beta

DoubleClick logoThe custom toolset Google designed to help DoubleClick search users migrate to enhanced campaigns has come out of beta.

The tools are designed to guide users in identifying similar campaigns that target different devices and merge them into one enhanced campaign in five steps:

  • Identify campaigns for merging: Analyze your current AdWords campaigns and automatically generate a list of campaigns you should consider merging together into an enhanced campaign.
  • Download and verify merge suggestions: Download the merge suggestions in the UI, and review them to ensure you’re comfortable with our suggestions. You can edit the merge suggestion file.
  • Upload the merge suggestion file: Once you’ve reviewed and are comfortable with the merge suggestions, upload the file within the enhanced campaigns upgrade tool, using a workflow similar to uploading bulksheets in DoubleClick Search. DoubleClick Search will then generate a final upgrade bulksheet for your enhanced campaigns.
  • Download the upgrade bulksheet and set adjustments: The upgrade bulksheet will be a standard DoubleClick Search bulksheet, with the addition of columns specific to enhanced campaigns.
  • Upload the upgrade bulksheet: Once you upload your final upgrade bulksheet, it will merge your campaigns and upgrade them to enhanced campaigns.

DoubleClick enhanced campaigns migration tools

Support for ad group mobile bid adjustments, device segmented reports and possibly some other features for enhanced campaigns will be available over the next few weeks.

Eric Papczun, US President of Performics, will speak on enhanced campaigns and migrating through using search platforms like DoubleClick Search at SMX Advanced next month.

Related Topics: Channel: SEM | Google: AdWords: Enhanced Campaigns | Google: DoubleClick

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide