Download Legacy PLA Product Target Data Prior To March 23
Google will be removing auto target tab data from old product listing ad campaigns.
Ginny Marvin on January 27, 2015 at 10:00 am | Reading time: 1 minute
Now that Shopping campaigns are well-entrenched, Google has said that product targets data in the Auto targets tab will no longer be available after March 23 for legacy product listing ad (PLA) campaigns.
Product target-level won’t be available at all in those old campaigns after that date, but general PLA performance data will live on in the campaign and ad group tabs on legacy PLA campaigns that haven’t been deleted (removed).
If you want to keep a record of that older data, you can download your legacy PLA campaign performance in the web UI or AdWords editor prior to March 23.
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