Drop-Down Maps & Other Enhanced Data Appearing In Yahoo Hotel Search Results

Aug 13, 2007 at 8:40am ET by Greg Sterling

Yahoo has been building out much richer Shortcuts, rolling out new ones almost daily. Here are recent additions, sports and music, for example. Yahoo has also done this for some time with restaurant reviews (e.g., “Sushi, San Francisco“) and more recently travel (e.g., “London“). Locallytype noticed that some hotel searches are now starting to show expandable, drop-down maps in search results.

Here’s an example for the Vancouver, BC Century Plaza Hotel:

Interestingly, this expandable map feature doesn’t always come up. Compare “Century Plaza Hotel, Los Angeles“:

And compare “W Hotel New York,” which shows a map in the Shortcut without the expand button.

It would thus appear that Yahoo is experimenting with results to see how users interact with them. My personal preference is the Shortcut with the map and other data (see., e.g., London or W Hotel examples above), minus the expand button.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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ONE COMMENT ON Drop-Down Maps & Other Enhanced Data Appearing In Yahoo Hotel Search Results

Carrie Hill, August 13th, 2007 at 10:46 am ET:

Hmm – “universal search” for Yahoo? interesting find!

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