Drop-Down Maps & Other Enhanced Data Appearing In Yahoo Hotel Search Results

Yahoo has been building out much richer Shortcuts, rolling out new ones almost daily. Here are recent additions, sports and music, for example. Yahoo has also done this for some time with restaurant reviews (e.g., “Sushi, San Francisco“) and more recently travel (e.g., “London“). Locallytype noticed that some hotel searches are now starting to show expandable, drop-down maps in search results.

Here’s an example for the Vancouver, BC Century Plaza Hotel:



Interestingly, this expandable map feature doesn’t always come up. Compare “Century Plaza Hotel, Los Angeles“:


And compare “W Hotel New York,” which shows a map in the Shortcut without the expand button.


It would thus appear that Yahoo is experimenting with results to see how users interact with them. My personal preference is the Shortcut with the map and other data (see., e.g., London or W Hotel examples above), minus the expand button.

Related Topics: Channel: Consumer | Yahoo: Shortcuts


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.blizzardinternet.com Carrie Hill

    Hmm – “universal search” for Yahoo? interesting find!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide