• http://localreachlabs.com/ Russell Hayes

    Thanks for writing about this issue and what I’d love to see Google do is just let us disavow incorrect listings inside our dashboards just like we do for links. We’ll never stop data scrapers from scraping incorrect data so we need a tool in our listing dashboards to allow us to tell Google to stop creating dup listings based on wherever they got the source from. They, “Google” claim they do everything to provide a better search experience for their users, well duplicate listings do not provide that in the least.

  • Andrew Shotland

    That would be an interesting solution Russell. Google’s preference is to do this kind of thing algorithmically. They are kind of like a germophobe who doesn’t want anything icky (aka human) to touch them.

  • http://localsearchforum.catalystemarketing.com/ Linda Buquet

    Great post Andrew and love the zombie dupes! Off to share with all my peeps.

    Well said Russ and great suggestion. This was also one of the suggestions in the recent BrightLocal survey of features we’d all like to see Google add in the Places dashboard. I know Google saw it because I brought to their attention. Here’s hoping some of the recommendations, including that one are implemented.

  • http://www.949local.com/ Jim Froling

    Ironically, Google itself contributes to the dupe headache as they “create” Google+ pages for businesses, like my own, even though the business has already created and verified a G+ page previously. Google acknowledges their ambitious creativity and says that eventually the two pages will be merged. In the meantime, I see the Google created page sitting there empty (besides NAP+U) and without content and scared to death to touch it.

  • Andrew Shotland

    @Jim, this could definitely be a matching/conflation issue where there are other sources with slightly different data that Google can’t catch, no matter how awesome their algo is.

  • http://localreachlabs.com/ Russell Hayes

    Well if they can take the time to make a disavow tool for spammy links why not for duplicate listings, they are a form of spam and Google’s the one putting them into their index.

  • http://localreachlabs.com/ Russell Hayes

    Well if they can take the time to make a disavow tool for spammy links why not for duplicate listings, they are a form of spam and Google’s the one putting them into their index.

  • http://localreachlabs.com/ Russell Hayes

    Thanks Linda! Yeah I’ve wanted a tool for this as far back as 2011 when it was still places. I’d log into a clients dashboard and find 3 listings that were either dupped or just old addresses and remove them again, over and over and over! lol I guess I can thank Google for some extra billable hours. =)

  • http://localreachlabs.com/ Russell Hayes

    Thanks Linda! Yeah I’ve wanted a tool for this as far back as 2011 when it was still places. I’d log into a clients dashboard and find 3 listings that were either dupped or just old addresses and remove them again, over and over and over! lol I guess I can thank Google for some extra billable hours. =)

  • Ian Harper

    Google really needs to sort local out. I am in carpet cleaning and everyone i know has listing for many towns. how they do it i dont care but its spam and more importantly deceptive, customers will think that address is a business and its fake. the card check just does not work.

  • Ian Harper

    Google really needs to sort local out. I am in carpet cleaning and everyone i know has listing for many towns. how they do it i dont care but its spam and more importantly deceptive, customers will think that address is a business and its fake. the card check just does not work.

  • Andrew Shotland

    Unfortunately Ian it’s all too easy to create fake Google Places listings

  • Andrew Shotland

    Unfortunately Ian it’s all too easy to create fake Google Places listings

  • http://imprezziomarketing.com/ Colan Nielsen

    Thanks for the great post Andrew. I won’t be able to get the image of brain eating duplicate zombies out of my mind when I sit down to watch The Walking Dead this weekend.

    I must say that InfoUSA/ExpressUpdate seems to be a main culprit when it comes to feeding incorrect data to Google’s scrapers. I can’t tell you how many dupes we see that have the exact same title format as a corresponding ExpressUpdate listing. But, as you said, I know the duplicate is most likely made up of multiple sources.

  • RightTech

    This might be the stupid Google+ Local page they create, versus the Biz page you create. From what I’ve read that is intentional and you are stuck with both – which is even more fun when you have multiple locations, since each one gets its own Google+ Local page.

  • RightTech

    I have a client with the opposite problem – updated a Google Place with their new address, but Google continues to list the new address as ‘closed or relocated” even after contacting their support team…[updated 2/21/14: finally fixed after a month of effort....]

  • Scott Davis

    Check to make sure your name field is to the character, the same on both.

    Same with the street address field. If you use West Main on one and the other says W. Main, they won’t merge.

  • Scott Davis

    The Google+ Local page disappears when your map listing merges with your Google+ Page.

  • Scott Davis

    Especially destructive to your SERP set when your competition is stuffing keywords like “Appliance Repair Dallas” as their company name when the actual company name is Jake’s Appliance Service. For some reason Google can’t figure that trick out.

  • http://www.discountonlinefitness.com steve

    I started using Yext last year and it has really helped get all my NAP listings in order without much effort.