• Mark Keller

    Great article Aaron. In my opinion, it was a big announcement for everyone who owns a Website.

  • Matt Riggleman

    With Google’s new switch to paid shopping – I wonder if the use of structured data on your site may function as a quality signal and impact click costs? I’ve already noticed Google cracking down more on data quality within product data feeds – in relation to information actually located on the parent website. Great article – thanks!

  • http://www.seoskeptic.com/ Aaron Bradley

    Interesting thought @google-73b54081d4513928cc94511f9895c497:disqus. Indeed, it’s harder to game markup since it can be compared against the displayed content, whereas comparing a feed with site content requires more data gymnastics. One more reason why it’s unwise in the long run to try and pull one on Google – thanks!

  • http://www.iwilladvance.com/website-design.html Marketing Martin

    This is such a great value-add for our e-commerce customers. The ability to clearly define each item at this level of detail is huge. And being able to add that information without sacrificing privacy is compelling to clients and customers alike. Can’t wait to see where this goes.

  • Karen McVey

    This certainly sounds very promising. As an SEO Executive responsible for optimising multiple websites on behave CSI Products I would be very interested to find out if anyone has real life examples of this being utilised.

  • http://twitter.com/ItsHogg Jon

    When will Google be implementing this in SERPs. Any live examples yet?

  • http://twitter.com/mike_rowan Mike Rowan

    Is it possible to use the author schema for a brand instead of an individual author? We have several clients with a corporate G+ page that could be linkeded via email address. I would love for their logo to be able to pop up in the SERPs to make them stand out a bit more.