Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a free 12-page white paper.

Discussion points included an overview of the UK market (including market valuation and trends), new statistics and a list of useful resources for search advertisers.

Topics discussed included:

• Yahoo!’s launch of Panama platform
• Landing page optimization
• Bid management technology
• Quality of traffic on content networks
• Budget allocation and resourcing

You can download the 12 page word document after registering (free) with E-Consultancy.

Related Topics: Search Ads: General | Search Engines: Outside USA | Search Marketing: General | SEM Industry: General

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman