E-Consultancy Offers Paid Search Briefing

Want the inside scoop on the state of paid search, in particular in the United Kingdom? Research firm E-consultancy recently hosted a roundtable discussion with representatives from Argos, BAA, DoubleClick, eConversions, I-Spy, John Lewis, Net-A-Porter, Signet and Steak Media, and has captured the key elements of the discussion in a free 12-page white paper.

Discussion points included an overview of the UK market (including market valuation and trends), new statistics and a list of useful resources for search advertisers.

Topics discussed included:

  • Yahoo!’s launch of Panama platform
  • Landing page optimization
  • Bid management technology
  • Quality of traffic on content networks
  • Budget allocation and resourcing

You can download the 12 page word document after registering (free) with E-Consultancy.

Related Topics: Channel: SEM | Search Ads: General | Search Engines: Outside USA | Search Marketing: General | SEM Industry: General

Sponsored


About The Author: (@CJSherman) is a Founding Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide