• netmeg

    Implementing rich snippets was a lazy win for my ecommerce clients. Once we figured out what we wanted to do, took us about fifteen minutes to put it on the category and page templates, and *boom* we were off and running.

  • http://twitter.com/nick_eubanks Nick Eubanks

    Thanks Ian. Server compression is by far one of the most overlooked opportunities I come across on many large publisher sites. Another little ‘lazy’ trick is use a mash-up boilerplate template for meta-descriptions. Going through tens of thousands of pages and writing unique, juicy descriptions is not always feasible, and even with a full-time copy team can take weeks, instead use a database call and leverage the page’s unique content (page title/H1/h2′s) to focus the first 1-2 sentences on the unique content from the page. Then fill from your boilerplate using 156 characters minus unique page content FTW.

  • KGov

    Site wide canonical implementation is another lazy win. URLs with tracking code or session id and print pages are major sources of duplicate issues for enterprise sites.

  • http://twitter.com/portentint Ian Lurie

    Ooh, I like it. Yep definitely a winner there.

  • http://twitter.com/portentint Ian Lurie

    Yup. We’ll often have teach page pull the first 2 sentences, or some such, too.

  • http://profiles.google.com/taylortoussaint Taylor Toussaint

    Another quick site-wide fix is www to non www redirect setup or vice versa.

  • http://www.endlessrangemarketing.com/ Hilary St Jonn

    Great big wins! I’ll definitely keep these in mind :)

  • Pat Grady

    great points, i’d add browser caching, and a custom 404 page.

  • http://www.jonnyross.com/ Jonny Ross

    Ian,

    Add a google +1 button and implement authorship!

    Jonny

  • http://twitter.com/rodmazzo Rodrigo Mazzo I.

    Hello, thanks a lot for the info. A question from Chile: the use of gzip compression, could give a problem for mobile browsers? (medium smartphones, not the top ones).

    Thanks

  • http://www.netmagellan.com/ Ash Nallawalla

    If you ran the Yslow and Page Speed tests, you would get a few areas to look at. Off-page is a lot easier for big sites, particularly if they belong to well-known companies.

  • markatredgiant

    Would you mind elaborating on how you did this? I’ve just set up a big e-commerce site using Joomla and Virtuemart 2 – I’ve looked at the rich snippets thing and thought I might find an extension which might aid the process.  It definitely doesn’t look like a 15 minute thing, though.

  • http://twitter.com/cryptblade cryptblade

    Depends on the brand. If you are a large retailer with shoppers who are brand-sensitive, or you are a content provider, like a premium cable TV provider, the BRAND name is very important because your audience that will convert ISN’T going to search “leather handbags” vs. “COACH leather handbags” nor search “NFL TV show” vs “Inside the NFL”.

  • http://twitter.com/portentint Ian Lurie

    I haven’t heard of it causing problems, but you’d have to test to be sure.

  • http://twitter.com/portentint Ian Lurie

    Yes, but off-site alone won’t get you the best organic traffic lift. Especially now. Onsite and offsite have to work together.

  • http://twitter.com/adrianoarwin Arwin Adriano

    Awesome share, will take note about this one.

  • http://twitter.com/cormacmoylan cormac

    The only thing I don’t agree with is the brand title tag point. If you’re a big brand you should do everything in your power to protect your brand search. Putting your brand at the end of your homepage title tag runs the risk of your customers skipping over your #1 link and clicking a competitor site that is brand bidding via PPC. 

  • http://twitter.com/localseoguide Andrew Shotland

    Remove “User Agent: * Disallow: /” from robots.txt #UberLazyWin

  • http://oscience.info/ Subash Poudel

    I am also a lazy guy! But i never see traffic rolling in with just one change. :D

  • http://www.netmagellan.com/ Ash Nallawalla

     Not sure where you can see “off-site alone” in my comment. To make it clearer, I meant that large companies (and small ones) can certainly do on-page, but large companies don’t need to worry about off-page as much as small ones.