Easy Way To Turn Off Google Personalized Results

Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results.

To turn off personalized search quickly, for specific search results, just add “&pws=0″ to the end of the URL string in your browser.

Here is an example URL string for a search on SEO at Google with personalized search on: http://www.google.com/search?q=seo (Note, for the results to be personalized, you must be logged in to Google while searching.

Here is an example URL string for a search on SEO at Google with personalized search off even when logged into Google: http://www.google.com/search?q=seo&pws=0

Related Topics: Channel: Consumer | Google: Personalized Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.seo-theory.com/wordpress/ Michael Martinez

    I believe the Googlers said this would only work on a per-query basis, so I’m not convinced it qualfies as “easy”. Tedious, in my opinion, is not really easy.

  • http://www.luckylester.com Lucky Lester

    I think Tim Mayer of Yahoo response was the best solution to turning off personalized search… use a different search engine!

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