Aaron Wall reports from the SMX conference on an easy way to turn off personalized Google results.
To turn off personalized search quickly, for specific search results, just add “&pws=0″ to the end of the URL string in your browser.
Here is an example URL string for a search on SEO at Google with personalized search on: http://www.google.com/search?q=seo (Note, for the results to be personalized, you must be logged in to Google while searching.
Here is an example URL string for a search on SEO at Google with personalized search off even when logged into Google: http://www.google.com/search?q=seo&pws=0
Related Topics: Google: Personalized Search
I believe the Googlers said this would only work on a per-query basis, so I’m not convinced it qualfies as “easy”. Tedious, in my opinion, is not really easy.
I think Tim Mayer of Yahoo response was the best solution to turning off personalized search… use a different search engine!