As expected, eBay has purchased StumbleUpon for about $75 million.

“StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust,” said Michael Buhr, senior director, eBay. “StumbleUpon’s downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay.”

eBay reportedly bought StumbleUpon for their 2.3 million users community, who shares the discovery content based on personal preferences. More coverage over at Techmeme.

Related Topics: StumbleUpon

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