• Andrey

    I agree with your final conclusion that for visitor doesnt matter affiliate site or a merchant site, both models may offer good or bad user experience. I even think that some affiliate sites provide much better experience then merchant sites because of ability to combine all deals together.

    But I disagree with the method you used to determine user experience, for example you said that TigerDirect has 11 of 10 points in search. You making a desicion based on a limited number of searches. Try “hp laptop price” search and compare with “hp laptop”.