Recharge your paid search tactics with expert-level PPC sessions at SMX Advanced, June 5-6 in Seattle. These master classes on paid tactics won’t waste your time with basics; SMX Advanced sessions are for experienced search marketers only.
Here are the PPC agenda highlights from this year’s agenda.
We open with Mad Scientists of Paid Search, focusing on the most innovative, thought-provoking and actionable research findings from top advertisers in paid search.
Believe it or not, it has been 10 years since Google launched AdWords and there are plenty of accounts and PPC managers who have been around that long, too.
If you’ve been managing the same accounts for a long time or have inherited mature campaigns that are stagnating, check out Auditing PPC Campaigns. This session shows you how to take a fresh look at older campaigns, identify “cold spots” and obsolete areas within them, and prioritize actions to accelerate performance.
Getting more out of campaigns means applying the best new practices and available features.
First, make sure you are maximizing all the new targeting and retargeting options available in Fire But Don’t Forget: Getting The Most Out Of Retargeting From The Pros.
Next, make sure your PPC landing pages convert visitors to customers and contribute positively to Quality Score. With so many changes in this area over the past year, you need to attend Perfecting Your PPC Landing Pages.
Super-sized campaigns present unique technical and departmental challenges. We address them in Maximizing Enterprise SEM.
Another session sure to appeal to managers of large campaigns is Avoiding PPC Data Paralysis, where we explore challenges of both large and small data sets, managing through the fog of long-tail data, and making decisions from seemingly inconclusive data.
Search doesn’t happen just on the desktop. Today, people are searching on mobile devices, at all hours of the day. That’s why we’ll devote an entire track to mobile search at SMX Advanced. iSEM: Doing Mobile Search Ads Right will provide case studies and concrete examples to help you to better design and optimize your mobile paid-search campaigns.
Don’t miss this opportunity to enhance your PPC performance. SMX Advanced is 80% sold out, and when tickets are gone, they are gone. Register now!
Have additional questions?
- What can you expect? See what past attendees have said
- Take a look at the full agenda of 20+ sessions and keynotes
- Who’s behind SMX Advanced? Check out the programming team
- Networking opportunities abound to connect with your peers
- Want to send a group? We offer team discounts
- Extend the learning with our post conference workshops
- How to get there, where to stay