Enquisite Search Marketing Shares: Google Sends Most Traffic

Dec 19, 2006 at 10:58am ET by Danny Sullivan

Enquisite is a search ranking tool that works in part by gathering in your traffic details. That means they take in data from a variety of web sites and so can see general traffic patterns. They’ve just posted search referral data for November and part of December, putting Google far above anyone else in terms of sending search related traffic (about 78 percent). Yahoo follows in the 6-7 percent range, then MSN in the 3-4 percent range. Data is based on 10 million referrals in the period. Number of sites involved isn’t said.

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series, maintains a personal blog called Daggle and microblogs on Twitter as @dannysullivan.

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3 COMMENTS ON Enquisite Search Marketing Shares: Google Sends Most Traffic

Michael Martinez, December 19th, 2006 at 12:07 pm ET:

10 million referrals is a drop in the bucket in an industry that supposedly generates 4 billion searches a month.

It would be helpful if they published a profile of their user base (which verticals are represented, which countries).

These numbers are no more useful than Alexa or Compete’s numbers.

Richard Zwicky, December 19th, 2006 at 12:33 pm ET:

Thanks Danny,

Our user base is growing steadily, and represents sites ranging from SME’s to Fortune 500’s. We have and it continues to grow.

Michael – 10M referrals is a drop in the bucket in comparison to ~4B searches a month. We published them as many users have asked us what the numbers look like, as they wanted to compare their data against the norm which we are seeing.

Please feel free to sign up your site, and become a users. There’s a lot of useful and unique reports available.

With regards to profiles, users are in over 100 countries, but most are in North America, the U.K. France, Germany, Italy and Switzerland. – We ask users to self classify their sites on registration, within major classifications, and multiple sub categories. Every major classification is populated, as are over 90% of sub-categories.

Michael Martinez, December 20th, 2006 at 12:25 am ET:

While I appreciate your reply, I’m afraid it wasn’t informative enough. But thank you anyway. I’ll pass.

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