EU May Require Google To Expire Cookies Even Sooner

Jul 19, 2007 at 11:12am ET by Greg Sterling

News.com reports on a positive but cautious response from the European Union to Google’s previous announcement that it would reduce its data/cookie retention time to two years.

A prominent member of the EU’s Article 29 Data Protection Working Party told ZDNet that there would be discussion regarding whether Google had “gone far enough.”

Microsoft and Yahoo are also both subject to the same concerns and issues but Google has been the most cooperative of the three to date in working with the EU around issues of consumer privacy.

Danny previously covered Google’s response to the EU regarding data retention.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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