EU to probe Google/DoubleClick plan from Reuters reports the European Commission has decided to conduct a four-month review of the Google/DoubleClick deal.

European Union said “the Commission’s initial market investigation indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising.” Google’s CEO, Eric Schmidt, said he is disappointed in the EU’s decision and “further delays that might put us at a disadvantage in competing fully against Microsoft, Yahoo, AOL and others.”

You can follow our past coverage of the Google / DoubleClick deal in the Google acquisitions category at Search Engine Land.

More coverage of the EU’s announcement can be found at Techmeme.

Related Topics: Google: Acquisitions

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz