European Consumer Rights Group Joins Others In Opposition Of DoubleClick Acquisition

Jul 3, 2007 at 9:12am ET by Barry Schwartz

Consumer group hits at Google $3bn move from the Financial Times reports a large European consumers rights group, Beuc, has joined with others that oppose Google’s proposed acquisition of DoubleClick.

Jim Murray, director of Beuc, sent a letter to the European Union saying the deal “may have a negative impact on the selection of online content available to consumers and on privacy.” Beuc added concern that consumers “would have no real ability to choose services other than those served by Google.”

For past coverage of anti-trust and consumer group complaints over the Google/DoubleClick deal, start with Privacy Group Amends FTC Complaint Over Google/DoubleClick Acquisition and continue clicking back from there to older articles.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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