Video search and SEO services provider EveryZing has introduced MediaCloud, an online service that automatically generates search-friendly metadata for video, audio and other rich media content. One of the big problems with rich media is that without accompanying metadata that describes the contents, video and audio files are essentially “invisible” to search engines.

MediaCloud seeks to solve this problem by automatically generating metadata for rich media files. The metadata generated by MediaCloud includes speech transcripts, time-stamped tags, categories/topics, named entities, geo-location and tagged thumbnails—all of which can be indexed by search engines and used to improve the findability of rich media content.

MediaCloud is an online software-as-a-service program. To use it, publishers upload audio, video or image files, which are processed in near real-time by EveryZing. The generated metadata can then be used as-is, or edited to enhance or improve accuracy via an online dashboard.

The service is priced on a per-minute basis at 50 cents a minute, with technical accuracies of 70-90%. Currently, the service is available only to “larger” publishers, with a self-serve system designed for small companies, bloggers and individuals planned for the third quarter of this year. Once this is available, it should be a boon to SEOs who are currently optimizing rich media files by hand, especially given how inexpensive the service is to use.

For more information, including details of EveryZing’s video SEO tools, see EveryZing’s home page.

Related Topics: SEO: Video Search

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman