• http://www.michael-martinez.com/ Michael Martinez

    I didn’t notice Experian’s new search market share metric last month but I did today. While it still leaves something to be desired, Search Success Rate VASTLY improves the market share reporting for search engines. Number of Queries performed has been an obsolete metric for way too many years. They NEVER should have gone to that kind of reporting.

    What we can do with the Search Success Rate is guestimate (based on Experian’s percentages) how much traffic the search engines are actually sending to OTHER Websites. It turns out that Google is barely producing a little more than twice the traffic that Bing and Yahoo! are.

    It would be fantastic to see Compete and comScore dump their outdated metrics in favor of actual search referral estimates. And what happened to Nielsen? Are they out of the search market share reporting business?