Facebook Friday Question Says: Most Buy Google Ads, Then Google & Bing

The last of my catch-up on our Facebook Friday Questions, our Facebook fans tell us that most of them buy ads on Google only, followed by Google and Bing, with only a small number buying Bing only.

We asked those who follow our Search Engine Land Facebook page, “If you buy search ads, where do you buy them?” Of the 254 who responded on May 6, doing both was the top choice:

  • Google: 152 (76.4%)
  • Google & Bing: 42 (21.1%)
  • Bing: 5 (2.5%)

Want to vote in our future Facebook Friday Questions? Like our Search Engine Land Facebook page, and you can participate. They happen each Friday. The most recent one has just gone up.

Related Topics: Channel: Other | Features: Facebook Friday Question


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • Ian Williams

    Since starting with Bing, we are getting such greater cost-effectiveness of ads, but the sheer volume of traffic that Google can drive means its an essential part of any paid search strategy.

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