Next in catching up on answers to our past “Facebook Friday Questions,” it turns out most people do both SEO and PPC, followed by SEO only.
- PPC: 20 (7.9%)
- SEO: 93 (36.6%
- Both: 141 (55.5%)
While I’d define doing both as “SEM” (for Search Engine Marketing), many people today use SEM to mean PPC or paid search. My past article, Does SEM = SEO + CPC Still Add Up?, explains more about this.
- What Is SEM / Search Engine Marketing?
- What Is SEO / Search Engine Optimization?
- What Is PPC, CPC & Paid Search Marketing?
Want to take part in our future polls? Like our Search Engine Land Facebook page, and you can participate. They happen each Friday.