Next in catching up on answers to our past “Facebook Friday Questions,” it turns out most people do both SEO and PPC, followed by SEO only.

We asked those who follow our Search Engine Land Facebook page, “Do you SEO, PPC or do both?” Of the 254 who responded on May 6, doing both was the top choice:

• PPC: 20 (7.9%)
• SEO: 93 (36.6%
• Both: 141 (55.5%)

While I’d define doing both as “SEM” (for Search Engine Marketing), many people today use SEM to mean PPC or paid search. My past article, Does SEM = SEO + CPC Still Add Up?, explains more about this.

Also see our guide articles below, for more about each of these areas:

• What Is SEM / Search Engine Marketing?
• What Is SEO / Search Engine Optimization?
• What Is PPC, CPC & Paid Search Marketing?

Want to take part in our future polls? Like our Search Engine Land Facebook page, and you can participate. They happen each Friday.

Related Topics: Features: Facebook Friday Question

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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