Facebook Friday Question Says: Most Do Both SEO & PPC, Then SEO Only

Next in catching up on answers to our past “Facebook Friday Questions,” it turns out most people do both SEO and PPC, followed by SEO only.

We asked those who follow our Search Engine Land Facebook page, “Do you SEO, PPC or do both?” Of the 254 who responded on May 6, doing both was the top choice:

  • PPC: 20 (7.9%)
  • SEO: 93 (36.6%
  • Both: 141 (55.5%)

While I’d define doing both as “SEM” (for Search Engine Marketing), many people today use SEM to mean PPC or paid search. My past article, Does SEM = SEO + CPC Still Add Up?, explains more about this.

Also see our guide articles below, for more about each of these areas:

Want to take part in our future polls? Like our Search Engine Land Facebook page, and you can participate. They happen each Friday.

Related Topics: Channel: Other | Features: Facebook Friday Question


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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