Facebook Nearby Is Now Facebook “Local Search”

Goodbye Facebook Nearby, hello Facebook Local Search. InsideFacebook points out that the company has renamed its mobile app feature “Nearby” as Facebook “local search.”  Until late last year, Nearby was a friend-finder tool. Then it became a way to find local business recommendations.

Facebook Local Search

But, many users are undoubtedly still unaware of the change in functionality. The name change will help. But, Facebook will also have to make the new local search capability more prominent and do a better job of reaching out to users to get them to engage with the tool.

Yet, Facebook is already one of the most used mobile apps for local search — the second after Google Maps — according to the recent comScore-15 Miles-Neustar local search study. These findings are relatively surprising but directionally confirmed by a survey I conducted independently.

All this comes largely without Facebook promoting Nearby/Local Search. Imagine what could happen if Facebook really concentrated on making its local search experience competitive and invested heavily in promoting it.

comscore local search apps

Source: comScore

Related Topics: Channel: Social | Facebook | Facebook: Facebook Search | Google: Maps & Local | Google: Mobile | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • http://www.OfInteresttoMe.com/ Matt

    That’s nice. I’ll stick with Foursquare for my local searches.

  • http://twitter.com/marketingquery Marketingquery.com

    Perhaps a step in the right direction.

  • Yeye Yates

    Interesting – already 2nd to Google maps?! Not surprising though with the number of active users FB has. Will have to think of a way on how to utilize it with ColibriTool and pull-out something productive out of it. Thanks for the information.

  • http://www.facebook.com/zoelee.skelton Zoe-Lee Skelton

    I don’t trust my Facebook friends’ taste in food judging by the Instagram pictures they put up. Maybe I’ll stick to Google Local for the time being…

  • http://babypickel.com/vincenzo.html Chenzo

    So you think facebook SERP will ever come out?

  • AtlasProfit

    Well ! users have another search ways than Google Maps

  • http://twitter.com/KamalapatiUpadh Kamalapati Upadhyay

    this a good news and I am happy so thanks for sharing this topic. and visit my site http://www.pittsburghseo.mobi/

  • http://www.seowny.com/ TCasey

    Been using the Nearby function for several weeks and liking it more and more. Making a point to do the Check In and Share especially when I like the place. My efforts may be a drop in the bucket, but from what I’ve been hearing this could be some help to the businesses with their Facebook performance and web presence in general.

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