Facebook: No Plans For An External Search Engine


At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook has no plans or intentions on launching an external search engine to compete with Google or Microsoft Bing.

Grady Burnett explained that Facebook is focused on improving search from within Facebook through Graph Search. Facebook will not be launching a dedicated search engine outside of the Facebook environment.

Here is the question and answer from our live blog coverage on Marketing Land:

DS: Do you ever see Facebook wanting a dedicated search product outside of Facebook? Mentions the past rumors that Facebook might buy Bing from MSFT.

GB: I don’t see that happening. We called it “Graph Search” because we’re focused on letting people search the Facebook graph. So my answer would be no.

Related Stories:

Related Topics: Channel: Search Marketing | Facebook: Facebook Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://twitter.com/DanCarlyon Daniel Carlyon

    Give it time, i’m sure they will look into it eventually.

  • http://www.facebook.com/davidhillier314159 David Hillier

    Search doesn’t have to be a “dedicated product” or “outside of Facebook” to be hugely disruptive. They just don’t want/need to buy Bing.

  • http://twitter.com/LRTGraphics LRT Graphics

    Facebook also used to say they would only allow college students to join their networking group, that exclusivity makes it unique and that ad’s will never happen. Everything changes – that is the nature of the beast in business and with startups.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide