Facebook: No Plans For An External Search Engine
At this morning’s SMX West Keynote with Grady Burnett, Vice President of Global Marketing Solutions for Facebook, Grady said Facebook has no plans or intentions on launching an external search engine to compete with Google or Microsoft Bing.
Grady Burnett explained that Facebook is focused on improving search from within Facebook through Graph Search. Facebook will not be launching a dedicated search engine outside of the Facebook environment.
Here is the question and answer from our live blog coverage on Marketing Land:
DS: Do you ever see Facebook wanting a dedicated search product outside of Facebook? Mentions the past rumors that Facebook might buy Bing from MSFT.
GB: I don’t see that happening. We called it “Graph Search” because we’re focused on letting people search the Facebook graph. So my answer would be no.
- Facebook Graph Search Arrives To Challenge Google, Yelp, Foursquare & Others
- How The New Facebook Search Is Different & Unique From Google Search
- Facebook Updates News Feed, No Impact On Graph Search (Today)
- Up Close With Facebook Graph Search
- Facebook Shares How People Are Using Graph Search: Finding Friends Tops List
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Sign up for weekly recaps of the ever-changing search marketing landscape.