• http://www.rimmkaufman.com/ George Michie

    Danny, I agree with you. A really interesting premise, but seems like it requires a level of richness in data that they won’t have for some time, if ever. Netflix’s recommendation engine works well, and works better as you rate more movies. The incentive for rating is clear, and the scope is limited. I think the power of Netflix comes from not paying attention to what friends like (too sparse a population) but in looking across tens of millions of raters to see what people who seem to share your tastes like. Maybe that’s where this will go, but it seems to me more relevant for restaurants in that sense than any other type of business. Interesting to see how this evolves, and what advertising vehicles will be created around it.

  • Andrea Moro

    Like this bit … “If the utility to use Facebook as a type of super-Yelp or super-LinkedIn doesn’t prove itself at first, at the very least, Facebook Graph Search will allow people to search within Facebook itself in a better way than they can now.”

    So they have invested how much … should we say $3m at minimum to come up with a better internal search engine?

    I bet Zucky would swear until Christmas time if that will happen. And guess what … I believe he will do. :)

  • http://www.fluxresearch.com/ Clyde Smith

    “To the ordinary person, I feel “graph” is a noise word, saying nothing about how it represents connections between objects.”

    Well put!

  • kiran bhanushali

    so they want to create an internet within facebook with likes replacing hyperlinks. And everyday users are supposed to build it out for them. What do they get in return for the work?

  • Justin

    Danny, what is very interesting is the inference that a “Like” is in some form a recommendation. The fact of the matter is people “Like” things for many reasons that may or may not be the basis of a recommendation to friends who are in need. Without some form of commenting on our Likes and segmenting these preferences, I am concerned that connections and likes may not be an effective signal of quality.

  • Philopoemen

    So Facebook has built a Google+ clone?

  • http://policydiary.com/ John S. Wilson

    Great breakdown. I think there’s some promise here but it’ll be awhile before it translates to something very useful. People just aren’t used to sharing everything with Facebook. I love Foursquare and use that for checkins instead of Facebook Places. That’s where info is on restaurants I visit and like, as well as on OpenTable. One could argue that the sheer size of Facebook’s community is enough, and that may be true. But if I believe my network doesn’t really use Facebook for restaurant checkins either, then why would Facebook be the first place I go for dining options? That will be the real test no matter the category: Does my network use Facebook in this manner?

  • http://twitter.com/redbullcat Phil Oakley


  • bregalad

    I don’t understand why anyone checks into Foursquare or any other location tracking site. The hundreds of “friends” who once sat in math class with me or worked in an unrelated department at a former employer have no business knowing where I am every minute of the day. Even the babysitter doesn’t know which restaurant or theatre I’m at. She has phone numbers for myself, my wife, my parents and 911. That should cover all eventualities.

  • http://www.gobananas.com/ Sholto

    thanks for the comment on graph. The fact that these companies insist on using the word demonstrates the gulf between them and us, between the engineers and the world. I am sad that they have built a search engine as I was hoping nobody would compete with Google and then they would recognised as complete monopolists and sanctimonious tossers as well and the DOJ might be forced to act. “might”

  • http://www.gobananas.com/ Sholto

    everybody in India uses Like to mean I have seen your comment or picture whether they like it or not.

  • http://www.gobananas.com/ Sholto

    a monopoly, of course.

  • http://www.postplanner.com/ Scott Ayres

    Love what Facebook is attempting to do with this. This is a complete disruption to how we use the net.

  • Br. Bill

    Finally, someone who has met EVERYBODY IN INDIA.

  • Br. Bill

    Facebook isn’t even capable of searching itself for past posts. Just try. Good luck with that. It seems like it should work, but it doesn’t.

  • http://twitter.com/ScottJonesy Scott Jones

    It’s shit.

  • Hashim Warren

    he most interesting feature is the Bing integration:

    “Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how many people like a given result. On the right hand side, you will see content from Facebook Pages and apps that are related to your search.”

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  • yogirk

    That’s an impressive feat, considering there are a billion of us :)

  • Matt McGee

    I use Foursquare regularly because its recommendations gets smarter for me the more I use it, so when I go to a new city for a conference or sports event, it does a pretty fine job of giving me suggestions for places to eat, etc.

    And I only have about 40 friends on FSQ. I don’t connect there with everyone who was in math class or worked at the same place I did five years ago.

    Just FYI. :-)

  • http://www.facebook.com/sudipto.mahindar Sudipto Mahindar

    FB Graph search can directly affect the Local search more..though it is also make a big difference for the big brands too. Its depends on how advertisers and marketers going to use in

  • http://www.gobananas.com/ Sholto

    Work of lifetime. Just finishing up in bihar where nobody i have met uses facebook

  • http://www.facebook.com/sabine.hossenfelder Sabine Hossenfelder

    What I really want is not to search for a restaurant my friends like (which, for all I know, they might have liked to get a discount), but I want to be able to search my timeline and tag my own posts with keywords. But heaven forbid fb might become useful.

  • http://www.facebook.com/su.hastings.7 Su Hastings

    Interesting move indeed by Facebook. Seems to be going where Google attempted to start making tracks through Google+ and Search, plus your world. Our own take on it here – http://crowdbait.co.uk/news/facebook-graph-search-and-your-business-1445/

  • http://policydiary.com/ John S. Wilson

    Simple. Because you control who sees your information on Foursquare. It’s not public for all to see. And the reason I use it is because it’s a great way to organize the restaurants I’ve visited and keep notes on what I liked. When a friend asked me what good places she should check out in Atlanta, I went to Foursquare and have her my top 5.

  • David Veldt

    …so you’re telling me I need to get some friends, huh? Damn it.

    I’m far from a Facebook “power user” and I’m certainly not friends with any. As you pointed out, this is dependent on a lot. On the other hand, I can see digital marketers (ok, people like me) using this as a further push to clients to establish themselves on Facebook, drive likes, etc. which may help boost the effectiveness of this functionality.

  • http://www.facebook.com/ric.sansand Ric Sansand

    Your point is spot on Justin and to me it screams new FB profit vehicle! This is just another way to open up raw unapproved peripheral preference user data that will facilitate extra creepy ad targeting or serve as a premium platform for maniacal consumer social branding.

    Oh and should the suckers in the system see some benefit, all the better to Zuck and his minions

  • http://www.facebook.com/profile.php?id=596306053 Harry Hawk

    Brand Pages are a growing part of Facebook and of course a critical part of the Facebook income stream. My question is how will brands be able to make use of Graph Search?

  • http://profiles.google.com/trappermark Mark Traphagen

    Great coverage of what Graph Search can and can’t do. I have a serious concern, though, about the quality of recommendations that an engine based around Facebook Likes can offer, because a FB Like does not always mean what we mean in real life when we say we like something. I’ve detailed this concern at http://www.virante.org/blog/2013/01/15/facebook-graph-search-search-quality-and-the-meaning-of-like/ where I also predict a coming Like Inflation due to the new search.

  • http://twitter.com/KurtHenninger KurtHenninger

    The core question is whether this will gain any traction, as it is a new behavior and a different intuitive feel. It will be interesting to see if it takes hold.

  • r00fus

    If it worked. Why can’t I search for my own stuff? The lack of reflexivity makes me hesitant to put the data (ie, liking my dentist) in there to see. Half of Facebook is showing off how well you’ve feathered your nest. Search does not help one bit in that.

  • http://twitter.com/seoblacksmith Gary Andrew

    One of the proofs that not all of the likes doesn’t really mean that you are recommending a content/page. I have seen thousands of services like $50 for 1,000,000 likes. I’m pretty sure, if likes are the basis, India will win this marketing competition.

  • http://www.BreakingNewsBlog.Info/ ++++++ BreakingNewsBlog ++++++

    I’ve already predicted and suggested a FB search engine about two years ago in this FB page … facebook . com/FaBoSE

  • David Abraham

    “Likes” are so diluted they are meaningless. Facebook friends are not friends at all, they are contacts. Graph search if based in this data will be useless. Cookie spy data may come to FB’s rescue though.

  • keaner

    “Given this, there shouldn’t be any privacy surprises. Nothing is being shared beyond the people you already share with” hahahahahahahaha

    Ask zucks sister about that one. Facebook privacy is so broken

  • Matt McGee

    About a year ago, I cut about 300 of my 400 friends, and unliked about 20-30 pages. The data is no longer meaningless because my Facebook friends are actual friends and the things on my Like list are things I actually like.

    I used to hate Facebook, but enjoy it a lot more now.

  • bregalad

    In theory you control who sees your information on Facebook too, but it’s got privacy holes big enough to sail the USS Nimitz through.

    My opinion was biased by the fact that I see lots of Foursquare check-ins on Twitter. Every one of Steve Wozniak’s 142,000 followers can see his every move. I’m glad to hear that’s an aberration rather than default behaviour for Foursquare.

  • http://policydiary.com/ John S. Wilson

    Yeah, he chooses to share it there. It’s no different than him putting a status on Facebook vs sending a private message. It comes bak to how each individual chooses to share info.

  • Pat Grady

    Don’t let engineers name things you’re selling to the masses, leave it to the marketers.

  • Pat Grady

    I can smell new types of spam beginning to brew…

  • Carol

    But some likes are clearly for winning the prizes offered by the firm,that means any one can get more likes with the help of good competition prizes.Then what is the role of quality in these likes.

  • meher


    How can i make my facebook page apppear top in search.

    no country resrtictn given.age 13+ given.have more than 75 likes.many photos uploaded.posts are put.

    But places with similar name of my business pages coming up in fb search.wats the solution.

  • http://vitamind3blog.com/ VitaminP

    I liked everything up until you compared it to a “Super-Yelp”. That brought to mind an image of a super community of malcontents and failing businesses resorting to desperate measures such as reviewing themselves favorably while writing scathing critiques of their competitors.

    Yelp has ZERO credibility from my experience with the site, and to draw any sort of comparison between it and any other site makes me far less likely to actually visit that site or feature or an existing site.

    Of all of the sites that accept business reviews, Yelp’s are by far the least credible and least sincere.

  • Matt McGee

    But if you read that bit closely, there’s no reference being made to the community whatsoever. The reference is to the local search/discovery utility, and how you might be able to use Graph Search in the same way you search for local businesses and recommendations on Yelp and other sites.

  • V.

    People shouldn’t. It’s always been possible for other people to see something saying “this person likes this page”.