Facebook To Launch Personalized Ad Program

Aug 23, 2007 at 9:04am ET by Barry Schwartz

Facebook Gets Personal With Ad Targeting Plan from the Wall Street Journal reports Facebook will be launching a new ad service as early as late fall.

The ad service will generate very personalized results, based on the wealth of information Facebook has on their users. The ads will not just be generated based on gender, age or geo-location but also based on personal preferences such as religion, music, family and more. The ads will be displayed on a profile’s “news feed” and on several other pages. It is still early in the game, and Facebook has not released any details about their ad program, but there is a lot of buzz about what the final product might just be.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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