Facebook’s 2010 Metrics: Dominant & Still Growing, comScore Says

Total unique Facebook visitors in 2010? Up 38 percent. Average daily Facebook visitors in 2010? Up 69 percent. Total Facebook page views in 2010? Up 71 percent. Overall time spent on Facebook in 2010? Up 79 percent. The list could go on and on. In fact, it does. Here’s a look at comScore’s estimates for […]

Chat with SearchBot

facebook-logo-rectangleTotal unique Facebook visitors in 2010? Up 38 percent.

Average daily Facebook visitors in 2010? Up 69 percent.

Total Facebook page views in 2010? Up 71 percent.

Overall time spent on Facebook in 2010? Up 79 percent.

The list could go on and on. In fact, it does. Here’s a look at comScore’s estimates for Facebook in 2010, covering more than a dozen key performance metrics. None of them were down, and most saw significant, double-digit gains.

fb-com1

That’s taken from comScore’s “2010 U.S. Digital Year in Review,” which was released yesterday and is available for download (registration required).

comScore says Facebook is the fourth most-visited US web property overall, with Google and Yahoo still atop that list. Somewhat surprisingly, Facebook visitors in the 35-54 years old age group actually dropped by 3.6 percentage points in 2010, but Facebook saw gains in the percentage of visits from the under-18 crowd and those 55 and older.

Among social networking sites, Facebook’s visitor count (153 million) is more than triple the number two site, MySpace, with about 50 million unique visitors last year. It’s also roughly 6x more than LinkedIn (3rd) and Twitter (4th) had.

fb-com2

(Those numbers don’t include third-party app or mobile usage, comScore says.)

And reiterating previous reports, the comScore report also shows Facebook’s growth in time spent, where it’s the number one site after surpassing Google last summer.

fb-com3

For comScore data specific to the search engine industry in 2010, see my previous article: Bing Search Volume Up 29% In 2010, Google Up 13%, comScore Says.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Get the must-read newsletter for search marketers.