Search experts dissect the lastest search marketing trends with detailed analysis and opinions, review search engine products and technologies, and provide insight on search engine usage data.
US Justice Dept. Formally Confirms Google Books Inquiry
Jul 3, 2009 at 8:34am ET by Greg Sterling
It’s not really a surprise or even news that the US Department of Justice (DOJ) confirmed yesterday it was formally investigating the terms of the Google Book Search settlement. This was known as far back as April and essentially confirmed last month by various publications reporting that formal requests (called “civil investigative demands”) had been [...]
What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
Jul 2, 2009 at 11:59am ET by Greg Sterling
Trade magazine AdWeek and pollster Harris Interactive conducted a survey in early June among 2,521 US adults. People were asked what types of ads they found most “helpful” and what types of ads they ignored. Below are the top-line results as well as the age and geographically segmented data. Most helpful in making purchase decisions:
37 percent [...]
Legistalker: What Happens In DC Doesn’t Have To Stay In DC
Jul 1, 2009 at 12:19pm ET by Matt McGee
As a nation, the US seems to be more interested in politics than we’ve been in a long time. Voter turnout in last year’s presidential election was 61%, the first time it passed 60% in 40 years. When President Obama was inaugurated in January, Google reported spikes in search activity. Yahoo said that inaugural search [...]
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