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The Myths & Realities Of How Of The EU’s New “Right To Be Forgotten” In Google Works

Depending on what you read, a “Right To Be Forgotten” court ruling in the European Union this week means that now anyone can ask for anything to be removed from Google, which will soon collapse under an overwhelming number of requests. In reality, it’s far more limited than it sounds, though the ruling does raise […]


Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog

Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit redesigns of Google.com. The site, which positions itself as a “collaborative and challenge based” blog, asked the designers to do a “reskinning” of the current site: With there being already a minimal approach to the page, […]


Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans […]


Content Free: 25 Percent Of Google+ Reviews Are “Empty”

Investment firm Piper Jaffray has started tracking and comparing Google+ and Yelp reviews. For its inaugural report, the firm looked at a “snapshot of 950 places in 20 major cities” and compared review counts and depth across categories. The firm says it will continue to do so on a weekly basis going forward. Yelp holds […]


Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own

Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]


Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, […]


More April Fools: Everything From Tools To Make Your Video Viral To Free Nexus Phones

Yesterday, our editor in chief Matt McGee found a number of Google April Fools jokes already in play, including a Google Maps Pokemon challenge and Google+ David Hasselhoff photobombs. Not wanting Google to be the only one having all the April Fools fun, a number of other companies have released their own April 1st shenanigans. […]


Google’s April Fools’ Day Jokes For 2014: Google Maps Pokémon Challenge, Magic Hand & More

Is it just me, or does it seem like Google starts celebrating April Fools’ Day earlier and earlier every year? No company on the web takes April 1st more seriously than Google, as we’ve been covering for years now. So what about this year’s April Fools’ Day antics? Let’s have a look. Google Maps: Pokémon Challenge It […]


How A Single Guest Post May Have Gotten An Entire Site Penalized By Google

Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site […]


Nearly A Year Later, Google’s Penalty Notices Remain Confusing

Nearly a year after Google’s Matt Cutts told us penalty notifications will get clearer, including more actual examples of what a problem is, it seems as if the notifications have gotten harder to understand. I spend a lot of time following penalties issued by Google through examples given to me via email, penalties publicizes on blogs […]


Google Penalizes Italian & Spanish Link Networks

As promised, Google has taken manual action to penalize link networks in Italy and Spain. It was just four days ago that Google warned webmasters in those two countries about its rules on paid links and willingness to take action against websites that violate those rules. The penalties were announced separately on Friday by Google […]


Google Working On A Softer & Gentler Panda Algorithm To Help Small Businesses

Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer. Cutts explained that this new Panda update should have a direct impact on helping small businesses do better. One Googler on his team is […]


Google To Publishers Concerned Over The Knowledge Graph; Searchers Still Need Your Content

In the keynote session last night at Search Marketing Expo West, Google’s head of search, Amit Singhal tried to address the concern of publishers that their content is being scraped and used by Google’s Knowledge Graph, ending with the user not having to click on the search results to get the answer. Danny Sullivan, in […]


Live Blog: Head Of Google Search Amit Singhal Keynote At SMX West 2014

Good evening/afternoon (or early morning for our European readers!) from sunny San Jose, Calif., where day one of our SMX West conference is almost finished. We’re wrapping up the Marketing Land Digital Marketing Summit with a keynote conversation between Google’s Amit Singhal and Danny Sullivan, founding editor of both Marketing Land and Search Engine Land. […]


BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics

Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […]


Matt Cutts Video: How Google Determines What’s A Paid Link

Google head of search spam Matt Cutts released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is the link an explicit link for sale; then, […]


Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral

Perhaps it’s SEO’s “Oreo moment,” a tweet relating to search engine optimization that’s gained nearly as much attention as Oreo’s famous Super Bowl blackout tweet. But the subject was a perfect storm of goodness — a real-life example of Google doing the type of thing in search it seems to be telling others not to […]


Someone Outranking You With Your Own Content? Use The New Google Scraper Report

One of the most frustrating experiences for any publisher is discovering that someone not only has copied your content but outranks you on Google for searches related to that content. Now, Google seems to have heard the complaints and has launched a tool to help. Called the Google Scraper Report, it was announced by the […]


FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results

FOX and Google have partnered to enable American Idol fans to vote for the finalists directly in the Google search results. That means you no longer have to text your vote, you can do it on Google.com. How does it work? Simple, you go to Google on your desktop or mobile device and search for […]


Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times

We’ve grown again! Third Door Media, the company that produces Search Engine Land and Marketing Land, is excited to welcome Martin Beck to our editorial team. He joins the team as our new Social Media Correspondent, and his first day will be Monday, March 3rd. Martin has spent nearly 25 years in a variety of […]


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