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Link Building 2013: Looking Back At This Year’s Top Link Week Columns

With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively). Additionally, many link building tactics that were once considered legitimate were unceremoniously moved to the “spam” […]


Checking In: Our Top Local Search Columns Of 2013

As more and more small and medium-sized businesses (SMBs) venture into the digital marketing arena, they are quickly recognizing the importance of being visible within local search results. This past year saw the official launch of Google’s Knowledge Graph Carousel for local search results, creating a more visually pleasing user experience for searchers. Additionally, Google continued […]


Search Engine Land’s Most-Shared Stories on Facebook for 2013: How To Survive Google, Plus A Joke Here & There

Search marketing friends — welcome, welcome! It’s time for another installment of our Search Engine Land Year In Review series. We’ve toured through the top news stories and those that were most tweeted – now it’s time to scope out the articles, tutorials, resources, and surveys that were most shared on the world’s largest social network, Facebook. Much of our […]


5 “Foundations” Of SEO That Were Torched In 2013

The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they? Here are five SEO “foundations” that were absolutely torched in 2013. If you are still counting on any of these, stop now and […]


Search Engine Land’s Most-Shared Stories on Twitter for 2013: Google, Google, & More Google

Welcome back, search marketing friends, to the second installment of our Search Engine Land Year In Review series. So far, you’ve seen the run-down of our top news stories to break in 2013 — now, we’re switching gears to the social side of things, kicking it off with Twitter. What was the hottest topic our […]


England’s Lulworth Cove Tops Bing’s List Of Most Popular 2013 Homepage Images

Bing has released its ten most popular homepage images of the year, with England’s Lulworth Cove off of the Jurassic Coast topping the list. According to the site, homepage popularity was based on user interactions. While the list includes a collection of pictures from across the globe, a majority of the images are of US […]


Search Engine Land’s Top News Stories Of 2013: Hummingbirds, Penguins, Pandas & More

As we get ready to close the books on 2013, the editorial team that brings you daily news and features on Search Engine Land and Marketing Land is going to look back at the most popular content we published during these past 12 months. Over the next week couple weeks, we’ll reveal our most popular […]


A Look Back On One Crazy Year Of Link Building

If 2012 was the year of Google Algorithm updates — Moz counted 37 big ones compared to the 15 in 2013 and 21 in 2011 — 2013 was the year that link building suffered from a serious identity crisis. It was sidelined, stretched, swindled and spit back out again more times than your average SEO […]


Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013

Google has published its top ten global trending searches of  2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former […]


The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content

Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to share with everyone. They did it as an infographic, I wonder what Google would think about that? Here is the infographic stats in bullet format followed by the infographic. Bing.com home page views equals the number of people […]


The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?

It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a copy of “Red 2″ in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? […]


Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches

New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]


Yahoo Tells SEC: 31% Of Our Revenue Comes From Microsoft

Yahoo has revealed in a US Securities & Exchange Commission filing that nearly one-third of its revenue last quarter — 31% — came from its search deal with Microsoft, according to a Bloomberg report. That’s far higher than the “more than 10%” figure Yahoo previously acknowledged, making it seem even more difficult for the company […]


The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?

It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few […]


See The Top 10 Most Searched Ad Campaigns On Bing For 2013

Following up on the release of the Bing’s 2013 search trends, which culled the top search queries across a range of categories, the Bing Ads team has pulled together the list of the most searched ad campaigns from 2013 as well as the most popular brand searches on Bing this year. Humor drove search volume, […]


NORAD & Google Launches Rival Santa Trackers; Still No Comment From Santa’s Camp On Which Site Mrs. Claus Will Use

After NORAD announced last week it would be joining forces once again with Bing to track Santa’s whereabouts during the holiday season, NORAD Tracks Santa went live on Dec. 1. Google followed suit today by announcing the return of its own Google Santa Tracker. There’s still no comment from Santa’s camp on which site Mrs. Claus will be […]


Yahoo’s Year In Review Includes Top Searches For 2013 & First Ever Posting Of Top Tumblr Trends

Yahoo has assembled an impressive list of search trends for 2013, covering 38 different “Top Searched” lists on everything from top searches overall to top searched cookies (yes, the ones you eat). For the first time ever, Yahoo included top trends on Tumblr in its year in review, highlighting the most viral blogs on Tumblr, […]


Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year

Bing has released its most popular searches for 2013, including more than 20 “Most Searched” lists, from most searched persons, sports stars and teams, to most searched TV shows and movies, social sites, entertainment electronics and apps. Beyonce topped two lists, winning the No. 1 spot for most searched person of 2013 and most searched […]


Ask.com Posts Most Popular Questions Of 2013 Without Waiting To See What Gets Asked In Dec.

It’s not even Thanksgiving week, but Ask.com has posted its Most Popular Questions and Search Terms for the year, listing 2013′s top ten trending terms for news, celebrity and entertainment, and political searches. According to the site, the Royal Baby ranked No. 1 for the top searched news term of the year, with the corresponding […]


Bing Integrates TripAdvisor Tools, Content Into Search Results

Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and travel search capabilities within Bing search results pages. Bing will now display TripAdvisor reviews and photos as well as TripAdvisor’s hotel price comparison tool in SERPs. TripAdvisor’s full […]


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