Feds Shut Down Mortgage Scammers on Bing/Yahoo

The online advertising mortgage scam investigation announced last week by the Treasury Department involves Bing and Yahoo, as well as Google. the agency has revealed. The Office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP) says 125 scams in all have been shut down, as Bing has ceased relationship with more than 400 advertisers and agencies identified by the agency. Ads placed through Microsoft’s adCenter are distributed on Yahoo, as well as on Bing.com.

The mortgage scams under investigation by SIGTARP involve bad actors who lured in unsuspecting troubled homeowners with online advertising. The ads, and accompanying landing pages, made false promises to homeowners who sought to restructure their mortgages and lower their payments. Some landing pages showed seals that made them falsely seem to be government agencies. Instead of helping, some took up-front payments, got property deeds signed over to them, and encouraged homeowners to cease communicating with their lenders. Others convinced homeowners to hand over sensitive financial information. SIGTARP says some victims lost their homes as a result.

“Many homeowners who have fallen prey to these scams were enticed by Web banner ads and online search advertisements that promised, for a fee, to help lower mortgage payments,” said Christy Romero, Deputy Special Inspector General for SIGTARP, in a statement.

Last week, SIGTARP announced a similar operation with Google, which involved 85 different scams and more than 500 online advertisers and agencies.

Related Topics: Channel: SEM | Legal | Microsoft: Bing | Microsoft: Bing Ads | Yahoo: Legal


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide