FeedBurner Numbers Spike — Blame FeedBlitz!

FeedBurner Blitzed By FeedBlitz

Nice — I picked up 5,000 new feed subscribers today, while Barry Schwartz saw Search Engine Roundtable grow 35,000. Overnight! Obviously, the FeedBurner numbers we and others get have gone wonky. To blame? FeedBlitz seems to be putting out bad stats.

Consider the comparison above. The left side shows reported subscribers from various feed reading services taking the Search Engine Land feed as of Wednesday, January 16. The right side shows Thursday, January 17. See the box highlighted in red? Out of the blue, FeedBlitz appears, telling me that I have 5,177 readers.

Here’s what Barry saw:

FeedBlitz Sky Rocket my FeedBurner Numbers

See FeedBlitz? He got 36,464 readers, which for him is normally 1,000.

Yesterday, FeedBurner’s Rick Klau twittered that FeedBlitz was showing inflated numbers. Today, it looks to have gotten worse, such as being covered also in this FeedBurner support thread.

This isn’t the first time bad numbers from feed readers had caused FeedBurner users to scratch their heads, but it ultimately comes back to the aggregators themselves reporting correct figures.

Be sure to read our past post, How Feedburner Adds Up Subscriber Numbers. It goes into depth about how FeedBurner pulls in stats and issues that can sometimes make them seem odd.

Postscript: I see now FeedBlitz itself has a short blog post acknowledging the problem.

Related Topics: Channel: Content | Google: FeedBurner


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide