• http://www.raisemyrank.com/ Robert Gladstein

    Those are some great ideas, and I just happen to have a prospect right now who could really use them.

  • http://Bill Bill Slawski

    Thanks, Bob.

    Good to hear that I’ve inspired some ideas with this post. I see so many sites where the owners provide quality goods and services, and do everything right, but for addressing searchers who are primarily interested in information.

  • crimsongirl

    Haven’t we known this for years? People use the web to look for information more often than to buy something right away. The number of sites that exist only to take orders amazes me.

  • http://www.seobythesea.com Bill Slawski

    Hi crimsongirl,

    This is something that many of us have been recommending to clients for years.

    It’s also something that most small businesses that I see launch a new site fail to take into consideration.

    An ecommerce site that has all of the SEO right on their pages, but doesn’t consider the noncommercial nature of the majority of Web searches is likely going to be missing opportunites.

  • http://www.solaswebdesign.net/wordpress Miriam

    Beautifully explained, as usual, Bill. I have to say, the clearheaded way you approach this subject(and I’ve seen you talk about this same concept elsewhere) makes the efforts being suggested so appealing and smart…who could refuse?

    I really enjoyed this article!